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International Marketing

About International Marketing

n the era of globalization, international marketing is given much emphasis and plays crucial role in the development of a nation. It includes basic concepts of international marketing and its environment; Relationship between international marketing and international trade; theory of comparative advantage; world trade situation and international marketing, analysis of marketing across national trade blocks' applications of marketing principles to international marketing, analysis of marketing across national boundaries, different levels of international marketing involvement; various ways of international market entry strategies, marketing-mix element decision in international marketing process of practical international marketing; Opportunities and challenges of international marketing for Developing Countries like Ethiopia.

Course Highlights

The videos section of this course features a selection of video lectures and interviews of International Marketing faculty from various Departments at KIoT.