This course starts to deals with the basic and core concepts of general marketing principles and extend to discuss the specifically concept of livestock and livestock product marketing in Ethiopian context. Among several livestock and livestock marketing activities such livestock and livestock product buying and selling, storage, processing and transportation, standardization, the need for marketing intelligence, financing and risk bearing are also the major concerns of the course. Moreover, livestock product marketing environment such as both micro and macro level aspects will be discussed and then followed by discussion on livestock and livestock product marketing channels, chain costs and margin. Last but not least, the livestock and livestock product price decision techniques and processes will be covered in this course.

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